You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
Line item level
Advertiser level
Insertion order level
Campaign level
Explanation
Analysis of Correct Answer(s)
- Campaign level: This is the correct setting. A frequency cap applied at the campaign level governs all the insertion orders (IOs) and line items nested within it. By placing all your Programmatic Guaranteed (PG) deals (which are set up as individual line items) into a single campaign, you can enforce one master frequency cap. This effectively manages ad exposure across all the different publishers and deals included in that campaign, ensuring a consistent user experience.
Analysis of Incorrect Options
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Advertiser level: Applying a frequency cap at this level would be too broad. It would impact all campaigns under the advertiser, not just the specific set of PG deals you intend to manage.
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Insertion order level: This option is too restrictive. If your PG deals are organized across multiple insertion orders, a frequency cap set on a single IO would not apply to the line items in other IOs.
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Line item level: This is the most granular level. A frequency cap here would only control the frequency for a single PG deal, failing to manage exposure across multiple deals and publishers as required.