You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

Analysis of Correct Answer(s)

• Optimized targeting is the correct choice because it allows you to start with your selected Google Audiences as a guide and then uses Google's machine learning to find new, high-performing users beyond those initial segments. This feature is specifically designed to expand your reach to people who are likely to convert, thereby improving performance without being limited by manually defined audience lists. It directly addresses the goal of not wanting targeting to restrict performance.

Analysis of Incorrect Options

• Device targeting and Demographic targeting are methods used to narrow your audience based on specific criteria (e.g., mobile users, users aged 25-34). These are forms of restriction and would likely limit your campaign's reach, which is the opposite of the desired outcome.

• Viewability targeting focuses on the quality of ad placements by ensuring your ad is served on inventory that meets a specific viewability threshold. This is a setting related to inventory quality, not audience discovery or expansion.