You're working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

Analysis of Correct Answer(s)

This question tests your knowledge of Google's creative tools that integrate directly with Display & Video 360 (DV360).

• Ad Canvas: This is a creative tool built directly into the DV360 platform. It provides various templates to help you quickly build engaging ad formats, such as data-driven creatives and responsive display ads. Since it's a native feature, the creatives are inherently available within DV360.
• Google Web Designer (GWD): This is a standalone application for creating professional-quality HTML5 ads and other interactive content. A key feature of GWD is its ability to publish creatives directly to your DV360 advertiser account, making the upload process seamless.

Analysis of Incorrect Options

• Campaign Manager 360 (CM360): CM360 is primarily an ad server and measurement tool. While it hosts creatives that can be synced to DV360, it is not a creative-building tool with templates. You upload finished creatives to CM360, rather than building them in it from a template.
• Search Ads 360 (SA360): This platform is specifically designed for managing search engine marketing campaigns. It deals with keywords and text ads, not the creation of display or rich media creatives.