How can you perform a bulk creatives upload in Display & Video 360?
By using Display & Video 360 to upload the creatives directly.
By using the Display & Video 360 API or a spreadsheet, as there's no option to upload creatives directly into Display & Video 360.
By using a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly into Display & Video 360.
By using a structured data file or a spreadsheet template in Display & Video 360.
Explanation
Analysis of Correct Answer(s)
The correct option is the most comprehensive, as Display & Video 360 offers multiple flexible methods for managing creative assets at scale. Understanding all available options is key for operational efficiency.
- Spreadsheet template: This method, often referred to as using Structured Data Files (SDFs), allows you to download a template, fill in the details for many creatives offline, and then upload the file to create or edit them in bulk.
- Display & Video 360 API: The API provides a programmatic way to manage creatives. This is ideal for developers or teams looking to automate their workflows, integrate with third-party systems, or handle very large-scale operations.
- Uploading directly into Display & Video 360: The user interface supports uploading multiple creative files simultaneously. For example, you can drag and drop a batch of HTML5
.zipfiles or image files directly into your advertiser's creative library.
Analysis of Incorrect Options
- Other options are incorrect because they are either incomplete or factually wrong.
- One option omits the API and direct upload methods, presenting only a partial picture.
- Another option incorrectly states that you cannot upload creatives directly into the platform, which is false.
- A third option only mentions direct uploads, ignoring the more scalable spreadsheet and API methods which are crucial for true bulk management.