Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?

Analysis of Correct Answer(s)

The Display & Video 360 account structure is hierarchical. To apply universal brand controls that are consistent across all products, you must set them at the highest possible levels. Settings applied at a higher level automatically cascade down to all lower levels.

• Partner Level: This is the highest level in the DV360 hierarchy, often representing an agency or a large enterprise. Setting brand controls here (e.g., brand safety, category exclusions, blocklists) ensures they are enforced across every advertiser and campaign managed within the account. This provides the most comprehensive, universal application of brand guidelines.
• Advertiser Level: This level sits directly below the Partner. It is the ideal place to manage controls for a specific brand. All campaigns, insertion orders, and line items created for that advertiser will inherit these settings, ensuring brand consistency.

Analysis of Incorrect Options

• Campaign & Insertion order: These levels are too low in the hierarchy for universal controls. Settings applied at the Campaign level only affect that single campaign and its child insertion orders and line items. They do not apply across different advertisers or other campaigns.
• Line item: This is the most granular level, where specific ad placements and targeting are managed. It is meant for tactical adjustments, not for establishing broad, account-wide brand rules.