Which of the following is the first step in setting up conversion tracking?
Add a conversion tracking tag to your website or app after modifying it in Google Ads.
Modify the tag for your website or app after requesting it from your web administrator.
Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
Explanation
Analysis of Correct Answer(s)
The process of setting up conversion tracking begins within the Google Ads platform.
- Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
- This is the essential first step. Before any tracking code can be generated or implemented, you must first define what a "conversion" means for your business.
- Creating a conversion action is how you tell Google Ads which specific user activities (like a purchase, sign-up, or download) you want to measure. This setup process within Google Ads is what generates the unique tracking tag needed for the subsequent steps.
Analysis of Incorrect Options
The other options describe steps that occur later in the process or misstate the source of the tracking code.
- Adding, modifying, or requesting a tag are all actions that happen after the initial conversion action has been created. You cannot implement a tag on your site until it has been generated.
- The conversion tracking tag (code snippet) is generated by Google Ads, not provided by a web administrator. The administrator's role is to help implement the code you get from your Google Ads account onto your website or app.