A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?

Analysis of Correct Answer(s)

• Optimized targeting: This is the primary Google AI-powered solution for this scenario. It is specifically designed to look beyond your manually selected audience segments. It uses real-time conversion data to find new groups of people who are likely to convert at your target CPA/ROAS, helping you find additional customers you might have missed. This directly addresses the brand's need to expand reach while maintaining performance goals.

• Geographic audiences: When used with a Smart Bidding strategy (like Target CPA/ROAS), Google's AI can analyze performance across different locations. It can automatically identify and bid more effectively for users in geographic areas that show a high probability of conversion, even if those locations were overlooked or under-prioritized in the initial manual setup. This allows the system to find pockets of valuable consumers in new locations.

Analysis of Incorrect Options

• Custom audiences: This is a manual targeting method. You define the audience yourself based on search keywords, URLs, or apps. It does not use AI to automatically expand and find new audiences beyond your specific inputs.

• Affinity audience targeting: This involves manually selecting broad, pre-defined audience categories based on long-term interests (e.g., "fashionistas"). While useful for reach, it is a form of manual selection and does not dynamically find new converting users outside of the chosen affinity group based on real-time performance signals.