You're collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal. Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?

Analysis of Correct Answer(s)

• Customer Match: This is the primary solution for the stated goal. It allows you to upload your first-party data, such as the email list of your loyalty rewards members, to create a specific audience. You can then target this high-value audience with tailored ads across Google properties (Search, YouTube, Gmail) to re-engage them and drive revenue.

• Enhanced Conversions: This feature supports the overall goal by improving measurement accuracy. It securely uses hashed first-party data (like email addresses) from your website to attribute conversions more accurately, even when cookies are not available. Better conversion measurement leads to more effective campaign optimization and smarter bidding, which is crucial for maximizing revenue from your re-engagement efforts with the loyalty audience. It also helps to populate your Customer Match lists with recent converters.

Analysis of Incorrect Options

• Consent mode: This tool manages how Google tags behave based on user consent choices for cookies and data privacy. While essential for measurement in a privacy-focused landscape, it is not a direct solution for targeting or re-engaging a specific audience list.

• Optimized targeting: This feature helps you find new audiences who are likely to convert, expanding your reach beyond your manually selected targeting signals. This is counter to the objective, which is to focus specifically on re-engaging an existing list of loyalty members, not to find new customers.