A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
Phone
Import
App
Website
Explanation
Analysis of Correct Answer(s)
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Website: This is the most common and direct way to track a newsletter sign-up. The sign-up is an on-site action that happens on the company's website. A Google Tag is typically placed on the confirmation page that appears after a user successfully subscribes. When a user who clicked an ad completes this action, Google Ads records it as a Website conversion.
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Import: This is used for tracking offline conversions. A marketer might collect leads or sign-ups in a separate system, such as a Customer Relationship Management (CRM) tool. They can later Import a file containing the unique Google Click ID (GCLID) associated with the users who signed up. This process attributes the conversion, which happened "offline" from the website's direct tracking, back to the original ad click.
Analysis of Incorrect Options
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App: This conversion type is used for tracking actions within a mobile application, such as in-app events, installs, or purchases. A newsletter sign-up is primarily a website-based action, not an in-app one.
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Phone: This is designed specifically to track phone calls generated from ads (using call extensions) or from a number on the website. It is not used for tracking form submissions.