If an advertiser uses Google's phone call conversion tracking feature, how are the calls tracked to their account?
The calls are tracked by the conversion name for the advertiser's store.
The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser's account.
The calls are tracked by a dynamically created Google forwarding number.
The calls are tracked by the phone number listed on the advertiser's official store website.
Explanation
Analysis of Correct Answer(s)
- The core mechanism for Google's phone call conversion tracking is the use of a Google forwarding number (GFN).
- This is a unique, dynamic phone number that Google displays in your ads or on your website to users who have clicked your ad.
- When a user calls this GFN, the call is seamlessly routed to your actual business phone number.
- Because the call passes through Google's system, Google can record details like call duration and attribute the call as a conversion directly back to the specific ad campaign and keyword that prompted it.
Analysis of Incorrect Options
- Conversion name: This is just a label you assign within your Google Ads account to categorize different types of conversions (e.g., "Sales Calls"). It is used for reporting but does not perform the tracking itself.
- Advertiser's official store phone number: If tracking was based on your actual business number, Google would be unable to distinguish calls originating from ads versus calls from other sources (e.g., organic search, direct visits).
- Google Click Identifier (GCLID): The GCLID is a parameter added to a URL after an ad click. It is primarily used to track on-site conversions, such as form submissions or purchases, by linking a website session back to a specific ad click. The GFN is the specific technology for tracking the calls themselves.