A marketer added a conversion tracking tag to a landing page on their company's website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
They can sort the data by time and remove duplicate times found on entries.
They can disable the view-through conversion data column.
They can modify the event tag to capture a unique order ID.
They can toggle off the possible duplicates option at the top of the chart.
Explanation
Analysis of Correct Answer(s)
The most effective and standard method to prevent duplicate conversions, especially for purchases, is to modify the conversion tracking tag to include a unique transaction ID (often called an order ID).
- When a unique value like an order ID is passed with each conversion, Google Ads can identify when the tag fires multiple times for the same single transaction (e.g., if a customer reloads the confirmation page).
- If Google Ads sees the same transaction ID twice, it recognizes it as a duplicate and will only count the first conversion, ensuring your data is accurate. This is the built-in mechanism for deduplication.
Analysis of Incorrect Options
- Toggling off a "possible duplicates" option: This is not a real feature within the Google Ads interface for fixing conversion counts. It describes a non-existent function.
- Disabling the view-through conversion data column: View-through conversions occur when someone sees your ad but doesn't click, and later converts. Removing this data column does not address the core problem of a single purchase being recorded multiple times through click-based conversions.
- Sorting data by time: This is a manual data analysis technique you might use in a spreadsheet. It does not fix the root cause of the problem or correct the data being reported and recorded within the Google Ads platform itself. The goal is to prevent the platform from counting the duplicates in the first place.