How can an advertiser set up enhanced conversions for leads?
Enhanced conversions for leads can be set up through Google Tag Assistant.
Enhanced conversions for leads can be set up through the Google Ads API for enhanced conversions.
Enhanced conversions for leads can be set up through Google Analytics Manager.
Enhanced conversions for leads can be set up through Google Tag Manager, Google tag, or Google Ads API.
Explanation
Analysis of Correct Answer(s)
The correct option is the most comprehensive and accurate choice, as it lists the three primary methods officially supported by Google for implementing enhanced conversions for leads. This feature improves conversion measurement by securely sending hashed, first-party user data (e.g., email address, phone number) from your lead forms to Google.
The three valid setup methods are: - Google Tag Manager (GTM): A highly recommended method that allows you to configure and deploy the necessary tags to capture user-provided data without directly editing your website's code. - The Google tag (gtag.js): This involves adding a code snippet directly to your website's HTML to configure enhanced conversions. It requires more manual coding than GTM. - The Google Ads API: An advanced option for advertisers who want to send conversion data, including hashed user information, directly from their servers to Google. This is suitable for complex setups or for sending offline conversion data.
Analysis of Incorrect Options
- Google Analytics Manager: This is not a real Google product. While Google Analytics is a tool for web analysis, "Google Analytics Manager" is a distractor term.
- Google Tag Assistant: This is a debugging and troubleshooting tool. You use it to verify that your Google tags are implemented correctly, but you do not use it for the initial setup.
- The option mentioning only the Google Ads API is incomplete. While the API is a valid method, it is not the only one. The correct answer is superior because it includes all major implementation paths.