To help you with consistent reporting on Google Ads campaign performance, which Google Analytics Report has been designed to fully align with Google Ads?

Analysis of Correct Answer(s)

• Traffic Acquisition Report: This report is fundamentally aligned with Google Ads because it focuses on session-based traffic source dimensions. It directly uses dimensions like Session source / medium and Session campaign, which correspond perfectly to the UTM parameters used in Google Ads campaigns. This creates a consistent view of how your ads drive user sessions to your website.

• Conversion Performance Report: Located in the Advertising section of GA4, this report is specifically engineered for Google Ads integration. It allows you to analyze conversions using Google Ads-specific dimensions like Google Ads campaign, Google Ads ad group, and Google Ads keyword text. This direct connection provides a fully aligned perspective on how your advertising efforts translate into valuable conversions.

Analysis of Incorrect Options

• Attribution Path Report: This report (known as Conversion Paths in GA4) is designed to analyze the entire multi-touchpoint customer journey. Its focus on different attribution models and the complete path to conversion makes it more suited for deep analysis rather than providing the simple, direct reporting alignment found in the other reports.

• Explore Reports: This refers to the Explorations tool, which is a workspace for creating custom, in-depth analyses, not a standard, pre-built report. While you can build custom reports here to view Google Ads data, it is not an out-of-the-box report designed for consistent alignment.