Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?

Analysis of Correct Answer(s)

The Advertising workspace in Google Analytics 4 (GA4) is specifically designed for advertisers. To ensure consistency between platforms, the reports within this section, including the Conversion Performance Report, use the attribution settings from your linked Google Ads account.

• This means the conversion data and the attribution model (e.g., Data-Driven, Last Click) you see in this GA4 report directly mirror the settings of the corresponding conversion actions in Google Ads.
• This alignment helps advertisers evaluate campaign performance consistently across both the GA4 Advertising workspace and the Google Ads platform.

Analysis of Incorrect Options

• Property Level Attribution Settings: This setting determines the attribution model for most standard reports in GA4, such as those in the "Reports" workspace (e.g., traffic acquisition reports). However, it does not control the reports within the "Advertising" workspace.

• Data-Driven Attribution and Last Non-Direct Click Attribution: These are specific types of attribution models, not the setting that governs the report. The choice of which model to use is made within either the Property Level settings or the Google Ads settings. The question asks which setting governs the report, making "Google Ads Attribution Settings" the correct answer.