When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

Analysis of Correct Answer(s)

• The core purpose of importing key events (conversions) from Google Analytics into Google Ads is to inform and power its optimization engines. The correct option, optimize your bids for ads placements, directly addresses this. This conversion data serves as the critical signal for Smart Bidding strategies (e.g., Target CPA, Maximize conversions). The Google Ads system uses this data to learn which user signals, keywords, and ad placements are most likely to lead to a desired action. It then automatically adjusts bids in real-time to maximize performance and achieve your campaign goals.

Analysis of Incorrect Options

• Adjust and optimize your ad copy: While you, the advertiser, should analyze performance data to improve ad copy, Google's automated systems use conversion data primarily for bidding and targeting, not for rewriting ad text.
• Generate new keyword ideas: Conversion data helps you evaluate the effectiveness of your current keywords. Keyword generation is a separate process, typically done using tools like the Keyword Planner.
• See industry benchmarking data: Benchmarking data is aggregated anonymously from other advertisers. Your specific account's conversion data is used to optimize your own campaigns, not to generate industry-wide benchmarks.