What are two capabilities of Google Tag Manager? Select two.

Analysis of Correct Answer(s)

• It allows you to quickly and easily update tags on your website or mobile app from a web interface. This is the primary purpose of Google Tag Manager (GTM). As a Tag Management System (TMS), it allows marketers and analysts to add, edit, and disable marketing and analytics tags without directly modifying the website's source code, speeding up the deployment process.

• It has collaboration and versioning capabilities. GTM is designed for team environments. It includes workspaces that allow multiple users to work on tag configurations independently. Every time a container is published, GTM creates a new version, creating a complete change history. This is crucial for debugging and allows you to revert to a previous, stable version if an update causes problems.

Analysis of Incorrect Options

• It's a JavaScript framework that's used to add Google tags directly to web pages. This is incorrect. GTM is a management platform, not a JavaScript framework. Its function is to inject and manage tags through its container snippet, specifically to avoid having to add tags directly to a page's code.

• It can only be used to deploy and modify third-party tags. The word "only" makes this statement false. GTM is a robust tool for managing both Google's native tags (like Google Analytics and Google Ads conversion tracking) and tags from many third-party vendors.