What are the two key components of a high-quality app experience?

A high-quality app experience is foundational for user retention and is built upon two core pillars: how the app functions and how it feels to use.

Analysis of Correct Answer(s)

The correct answer identifies the two most fundamental components that apply to any app, regardless of its purpose.

• Technical performance: This refers to the non-functional aspects of the app. It includes stability (freedom from crashes or bugs), speed (fast load times and responsiveness), and efficiency (minimal battery and data consumption). If an app is slow or crashes frequently, users will quickly abandon it, no matter how great its features are.
• User experience (UX): This encompasses the overall feeling a user has when interacting with the app. It includes an intuitive navigation system, a clear and aesthetically pleasing design, and valuable, easy-to-access features. A strong UX ensures the app is not just functional but also enjoyable and easy to use, which encourages repeat engagement.

Analysis of Incorrect Options

• Personalisation is a powerful feature, but it is a subset of the broader user experience, not a separate core component. An app must first be stable and usable before personalisation can add value.
• Video quality is a specific feature relevant only to apps that use video content. It is not a universal component of a high-quality experience for all apps, such as a utility or a simple game. The two key components must be applicable to every type of app.