What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

Analysis of Correct Answer(s)

• While on mobile devices, users spend the majority of time in apps: This is a crucial statistic for marketers. Data consistently shows that the vast majority of time on mobile is spent inside apps, not on mobile websites. This high user engagement provides a powerful, direct channel to connect with your most loyal customers, offer personalized content, and send push notifications, fostering a deeper brand relationship.

• App downloads are growing year over year: This trend signals a significant and expanding market. The continuous growth demonstrates that users are actively seeking and adopting apps to interact with brands and services. For a business, this represents a major opportunity to meet customers where they are and capture market share in a growing ecosystem.

Analysis of Incorrect Options

• Apps deliver better brand awareness than websites: This statement is not universally true. Websites, easily discoverable via search engines, are often superior for initial, broad brand awareness. Apps are typically more effective for nurturing loyalty and engagement with an existing audience that has already discovered the brand.

• Apps require minimal maintenance: This is factually incorrect. Apps demand considerable and ongoing maintenance. This includes updating them for new operating system versions, fixing bugs, and implementing security patches. This ongoing investment is a significant consideration, not a benefit.