Which statement summarises a Google App campaign?
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
A Google tool that automatically creates an app based on an advertiser's website and supplied content.
A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don't own.
Explanation
Analysis of Correct Answer(s)
The correct statement is that a Google App campaign is an automated ad type in Google Ads. Its primary purpose is to help advertisers achieve specific app-related business goals. This is accomplished by using Google's machine learning to optimize ad delivery across Google's largest properties, including:
- Google Search
- Google Play
- YouTube
- Google Display Network
- Discover
The main objectives for these campaigns are to drive app installs, in-app actions (conversions), or a target return on ad spend (ROAS). Advertisers provide creative assets (text, images, videos), and Google automatically mixes and matches them to find the best-performing combinations.
Analysis of Incorrect Options
- Promoting on apps they don't own: This is too narrow. While App campaigns can show ads on other apps via the Display Network, their reach extends far beyond that to Search, YouTube, and more.
- A manual ad type...exclusively on Google Play: This is incorrect because App campaigns are fundamentally automated, not manual. Furthermore, they are not exclusive to Google Play.
- A tool that automatically creates an app: This is a misunderstanding of the campaign's function. Google App campaigns promote an existing app; they do not create one from a website.