Which statement summarises a Google App campaign?
A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don't own.
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
A Google tool that automatically creates an app based on an advertiser's website and supplied content.
Explanation
Analysis of Correct Answer(s)
The correct statement is that a Google App campaign is an automated ad type in Google Ads. Its primary purpose is to help advertisers achieve specific app-related business goals. This is accomplished by using Google's machine learning to optimize ad delivery across Google's largest properties, including:
- Google Search
- Google Play
- YouTube
- Google Display Network
- Discover
The main objectives for these campaigns are to drive app installs, in-app actions (conversions), or a target return on ad spend (ROAS). Advertisers provide creative assets (text, images, videos), and Google automatically mixes and matches them to find the best-performing combinations.
Analysis of Incorrect Options
- Promoting on apps they don't own: This is too narrow. While App campaigns can show ads on other apps via the Display Network, their reach extends far beyond that to Search, YouTube, and more.
- A manual ad type...exclusively on Google Play: This is incorrect because App campaigns are fundamentally automated, not manual. Furthermore, they are not exclusive to Google Play.
- A tool that automatically creates an app: This is a misunderstanding of the campaign's function. Google App campaigns promote an existing app; they do not create one from a website.