Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
Gmail, Google Search, Google Play and three million videos in the YouTube network
Three million sites and apps in the Google and YouTube networks
Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network
Google Search, Google Play, Discover, Gmail and Google Maps
Explanation
Analysis of Correct Answer(s)
The correct option provides the most comprehensive and accurate list of placements for a Google App campaign. These campaigns are designed to maximize reach by automatically placing ads across Google's largest properties and networks. The key placements include:
- Google Search: Ads appear in search results when users look for relevant keywords.
- Google Play: Ads are shown in Play Store search results, on app detail pages, and on the homepage. This is a critical placement for driving app installs.
- YouTube: Ads can run across various formats, including in-stream, on the YouTube homepage, and in search results.
- Discover: Ads appear natively in users' personalized content feeds on the Google app and the mobile Chrome homepage.
- Google Network: This refers to the millions of publisher websites and apps within the Google Display Network, extending the campaign's reach significantly.
Analysis of Incorrect Options
- The other options are incorrect because they are incomplete or contain inaccurate information.
- Some options omit essential channels like YouTube or Discover, which are core components of an App campaign's inventory.
- Another incorrect option mistakenly includes Google Maps, which is not a placement for standard App campaigns.
- Relying only on a subset of these networks (e.g., just the Google Network or just Search and Play) would severely limit the campaign's potential, which contradicts the automated, broad-reach nature of Google App campaigns.