Alex read a lot about Google App campaigns, and he's eager to start one of his own. What's the first thing he should do before jumping into Google Ads interface?

Analysis of Correct Answer(s) - Defining a goal is the correct first step because it is the strategic foundation of any successful campaign. Before you can choose a bid strategy, create assets, or set a budget, you must first determine what you want the campaign to accomplish. In Google App campaigns, your primary goal could be to drive installs, increase in-app actions (like purchases or level completions), or drive pre-registrations. This initial decision will guide every other choice you make during the campaign setup process.

Analysis of Incorrect Options - Create a library of assets: While essential for building the campaign, asset creation should come after you define your goal. The goal influences the type of ad copy, images, and videos you will need to create. - Conduct thorough research on similar apps: Competitor research is a valuable business practice, but it doesn't replace the need to set your own specific campaign objectives first. Your campaign should be built to serve your business needs, not just to imitate competitors. - Gather feedback from people who are already using his app: User feedback is crucial for product improvement and can provide insights for marketing messages. However, it is not the immediate first step for launching a new ad campaign, which must start with a clear, defined business objective.