What are the three tracking solutions for Google App campaigns?

Analysis of Correct Answer(s)

To effectively measure performance and optimize App campaigns, Google Ads uses three primary conversion tracking solutions. Understanding these is crucial for certification.

• Google Analytics for Firebase: This is Google's primary and recommended solution for app measurement. The Firebase SDK (Software Development Kit) is integrated into your app to track installs, in-app actions, and user engagement, providing rich data for campaign optimization.
• App Attribution Partners (AAPs): These are third-party companies (like Adjust, AppsFlyer, Kochava) that specialize in mobile measurement and attribution. Advertisers can use their SDKs and integrate them with Google Ads via a server-to-server connection to track conversions from all their advertising channels in one place.
• Codeless tracking with Google Play: This is a straightforward, Android-only option. It allows advertisers to track app installs from the Google Play Store as conversions without adding any code to the app itself. The tracking is handled automatically through a direct integration between your Google Play Developer and Google Ads accounts.

Analysis of Incorrect Options

The other options are incorrect because they list non-existent or inaccurately named solutions:

• "Google App Analytics for Advertisers" is not a real product; the correct name is Google Analytics for Firebase.
• "Website attribution partners" are for tracking website conversions, not app installs or in-app events.
• "Google Ads Analytics" is a general term for reporting within the Google Ads platform, not a specific app tracking technology.