You're creating an app campaign and it's time to consider creative assets. What's the cap for the number of HTML, image and video assets per ad group for an app campaign?
5
8
20
10
Explanation
Analysis of Correct Answer(s)
The correct answer is 20. For Google App campaigns, you are allowed to upload up to 20 of each of the following primary asset types per ad group:
- 20 images
- 20 videos
- 20 HTML5 assets
This high asset limit is a key feature of App campaigns. It provides Google's machine learning algorithms with a large and diverse pool of creative elements. The system then automatically tests different combinations of these assets—along with your text assets—to find the best-performing ads for various audiences and placements across Google's network. Providing a wide variety of assets is a best practice that helps optimize campaign performance.
Analysis of Incorrect Options
- 5, 8, and 10: These numbers are incorrect because they represent a lower asset limit than what is permitted. While you are not required to upload the maximum of 20, these options do not reflect the actual cap. Limiting your assets to these lower numbers would reduce the system's ability to test and optimize, potentially hindering your campaign's reach and effectiveness.