When setting up a new Google App campaign, which three settings must be made at the campaign level?

Analysis of Correct Answer(s)

When creating a new Google App campaign, three foundational settings are configured at the campaign level to define its scope and reach:

• Budget: You must set a daily budget, which controls the average amount your campaign will spend each day.
• Location: This setting determines the geographic areas (countries, regions, or cities) where your ads will be eligible to show.
• Language: This targets users based on the language settings of their devices, ensuring your ads reach the right audience.

These three elements establish the core framework for the entire campaign before you proceed to the ad group level.

Analysis of Incorrect Options

• The other options are incorrect because they include "Ad formats".
• A key feature of Google App campaigns is their reliance on automation. You do not manually select ad formats. Instead, you upload various ad assets (text, images, and videos) at the ad group level.
• Google's machine learning system then automatically combines these assets to create a variety of ads in different formats, optimizing them for performance across all eligible networks like Google Search, Google Play, YouTube, and the Display Network.