Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
The budget of the campaign is automatically increased with each asset type added.
The system has flexibility to create individual ads that best move a user to install or take action in the app.
The system can automatically create individual ad groups to accommodate each asset type.
The system can identify the best-performing assets from the portfolio, then create more based on them.
Explanation
Analysis of Correct Answer(s)
The strength of Google App campaigns lies in their use of machine learning to automate ad creation and delivery. By providing a diverse portfolio of assets (e.g., different text headlines, descriptions, images, and videos), you give the system the necessary raw materials to work with.
- Flexibility and Optimization: The system automatically tests and combines these assets in countless variations. It then identifies which combinations perform best for different audiences and placements across Google's network (Search, Google Play, YouTube, etc.).
- Tailored Ad Experiences: This flexibility allows the system to assemble the most relevant and compelling ad for each individual user at the right moment, maximizing the likelihood of a conversion (like an install or in-app action). More assets mean more potential combinations and a higher chance of finding the winning formula.
Analysis of Incorrect Options
- Creating new assets: While the system identifies the best-performing assets, it does not create new ones from scratch. It only remixes the assets you have already provided.
- Automatic ad groups: Google App campaigns do not use a traditional ad group structure where you manually segment assets. The system manages all assets at the campaign level.
- Automatic budget increase: Your campaign budget is a manual setting that you control. Adding more creative assets will not cause the system to automatically increase your spending.