When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
Superimpose the logo on the image and use text liberally in ads.
Use images with a high pixel density to be clearly visible on a variety of screen sizes.
Use an action shot from the app experience itself for more engaging creative.
Include a call-to-action button on your image that says 'Learn more'.
Explanation
Analysis of Correct Answer(s)
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Use images with a high pixel density: This is a fundamental best practice for digital advertising. High-resolution assets ensure your ad appears clear and professional across a wide variety of devices and screen resolutions. A sharp, high-quality image reflects well on your app and prevents a poor user experience caused by pixelation.
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Use an action shot from the app experience itself: This creative strategy is highly effective. Showcasing actual in-app gameplay or functionality provides an authentic preview of the user experience. This helps set clear expectations and is far more engaging than generic imagery, leading to more qualified clicks and installs.
Analysis of Incorrect Options
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Superimpose the logo on the image and use text liberally in ads: Google Ads policies advise against excessive text overlay on images. Too much text can clutter the ad, be difficult to read on small mobile screens, and may result in reduced ad delivery. The ad format itself will incorporate your app's logo and name.
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Include a call-to-action button on your image: App campaigns automatically generate a clickable call-to-action (CTA) button like "Install" or "Play Game". Adding a static, non-functional button directly onto the image asset is misleading, violates Google Ads policy, and creates a frustrating user experience.