Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn't have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

Analysis of Correct Answer(s)

Google App campaigns are designed to be streamlined and efficient. A core feature is their direct integration with app marketplaces. When you link your app to a campaign, Google automatically pulls assets from your app's public listing on the Google Play Store or Apple App Store.

• This process sources essential creatives, including:
  • App icon
  • App description text
  • Promotional images (screenshots)
  • Preview videos

This automation allows the campaign to generate a variety of ad formats even when an advertiser, like Linda, provides only the minimum required assets.

Analysis of Incorrect Options

• The associated images and videos on Google Images and YouTube: Google Ads does not scrape public platforms like Google Images or unaffiliated YouTube channels for assets due to copyright and branding concerns. Assets must be advertiser-provided or from the official store listing.
• The existing Display Network and/or video campaigns: Assets from other campaigns are not automatically imported into a new App campaign. Advertisers would need to manually add them to the campaign's asset group.
• The website associated with the app: While some campaign types can crawl websites for assets, the primary and automatic source for a Google App campaign is the app store listing, as its goal is to promote the app itself, not the website.