A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?

Analysis of Correct Answer(s)

For Google Ads App Campaigns, providing a diverse set of creative assets is crucial for maximizing reach and performance across different ad placements. The system automatically assembles ads, and having images in various orientations ensures they render correctly on any device or network.

The accepted aspect ratios for image assets are:

• 1:1 (Square): A standard, versatile format.
• 1.91:1 (Landscape): A common horizontal format, often used for in-feed and banner ads.
• 4:5 (Portrait): A vertical format optimized for full-screen mobile experiences and vertical feeds.

Supplying all three formats allows the campaign to serve the most appropriate ad creative for a given placement, leading to better user engagement.

Analysis of Incorrect Options

• Options that list only two aspect ratios (e.g., 1:1 and 1.91:1 only) are incomplete. While those formats are accepted, omitting the 4:5 portrait ratio limits the campaign's ability to effectively serve ads in vertical, full-screen inventory, which is a significant part of the mobile app ecosystem.
• The options including 1.75:1 are incorrect. This is not a supported aspect ratio for image assets in Google App Campaigns. Sticking to the official specifications of 1:1, 1.91:1, and 4:5 is essential for assets to be approved and serve correctly.