Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Analysis of Correct Answer(s)

Google App campaigns rely heavily on machine learning to optimize for your campaign goals. For the automated bidding system to work effectively, it needs a sufficient amount of performance data.

• The Learning Phase: When a new campaign starts, it enters a learning phase. During this time, the system explores and gathers data to understand which users are most likely to convert.
• Data Sufficiency: A best practice is to wait for at least 100 conversions before making significant changes to your bids (like Target CPA or Target ROAS). This number provides a stable enough baseline for the algorithm to make accurate predictions.
• Stable Optimization: Modifying bids before reaching this threshold can disrupt the learning process, leading to performance instability and preventing the campaign from reaching its full potential.

Analysis of Incorrect Options

• 25 and 50: These conversion volumes are too low. The system would not have enough data to reliably identify performance trends. Making changes at this point would be based on insufficient information and could reset the learning algorithm.
• 200: While more data is generally beneficial, waiting for 200 conversions may be unnecessarily long. The recommended milestone to wait for before making initial adjustments is 100. Waiting longer could mean missing opportunities to optimize a campaign that is performing poorly.