When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

Analysis of Correct Answer(s)

When creating a Google App campaign, three fundamental settings are configured at the campaign level to define its core structure and targeting:

• Budget: This sets the average daily amount you're willing to spend for the entire campaign, controlling your overall advertising costs.
• Language: This specifies the languages of the users you want to reach, ensuring your ads are shown to a relevant audience.
• Location: This determines the geographic areas (countries, regions, or cities) where your ads will be eligible to appear.

These three elements—Budget, Language, and Location—form the foundational targeting and spending framework for your campaign before you move on to creating ad groups.

Analysis of Incorrect Options

The other options are incorrect because they include Ad formats. In Google App campaigns, you do not manually select specific ad formats at the campaign level. Instead, you provide a variety of creative assets (text, images, videos) at the ad group level. Google's machine learning system then automatically mixes and matches these assets to create ads in various formats and placements across Google's network to optimize for your campaign goal. Therefore, "Ad formats" is not a manual setting you configure at the campaign level.