You're working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.

Analysis of Correct Answer(s)

Successfully expanding an app into new regions like LATAM requires a comprehensive localization strategy that goes beyond simple translation. The correct answers address the critical technical, financial, and cultural adaptations necessary for a successful launch.

• Research device usage and connectivity within LATAM: This is a crucial technical consideration. Many markets in LATAM have different device landscapes (e.g., more mid-to-low-end Android devices) and variable internet connectivity compared to the US. Optimizing the app for these conditions is essential for good app performance and a positive user experience.
• Customise the app's UX and expand payment methods relevant to LATAM: This step addresses both user experience and monetization. Cultural nuances can influence UX preferences. More importantly, offering local payment methods is non-negotiable. Credit card penetration may be lower, and consumers often rely on alternatives like Boleto Bancário in Brazil or cash-based payments. Failing to support these will severely limit revenue.
• Research specific market culture and productivity tool usage in LATAM: This is fundamental market research. Understanding the local culture helps in tailoring marketing messages and app features. Analyzing how the target audience currently uses productivity tools reveals the competitive landscape and user needs, ensuring your app achieves product-market fit.

Analysis of Incorrect Options

• Launch the app in LATAM before translations are complete, to test the market: This strategy is counterproductive. Launching an app that users cannot understand creates a poor first impression and an immediate barrier to adoption. It would lead to high uninstall rates, negative reviews, and unreliable test data, ultimately harming the app's long-term potential in the new market.