You're running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online's listing on Google Play. Select the best answers.

An app's store listing is a critical component for a successful Google App campaign for two primary reasons.

Analysis of Correct Answer(s)

• A high-quality listing will encourage downloads by users from the App campaign: The store listing page is the final step in the user journey before an install. When a user clicks your ad, they are directed to this page. A compelling and professional listing—with clear descriptions, high-quality screenshots, and positive reviews—builds trust and directly influences the user's decision to download, thus improving your conversion rate.

• Information on the Play listing page is used as creative assets in App campaigns: Google App campaigns automatically pull assets from your store listing to generate ad creatives. This includes the app icon, title, developer name, description, images, and videos. A high-quality listing provides better raw materials for Google's machine learning to create more effective and relevant ads across Search, Google Play, YouTube, and the Display Network.

Analysis of Incorrect Options

• Information on the Play listing page is used for App push notifications: This is incorrect. Push notifications are configured and sent from within the app's backend or through services like Firebase Cloud Messaging, not from the Google Play store listing.

• World News Online customers have higher expectations than the average user: This is a subjective assumption about a specific user base. While true in some cases, it's not a universal, functional reason for why a store listing is important for an App campaign's mechanics. The correct answers focus on direct, technical impacts on campaign performance.