You've just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.

Analysis of Correct Answer(s)

• Use the asset report to see which assets are low-performing and gradually swap them out for new ones: This is a fundamental best practice for App campaign optimization. The asset report provides performance groupings (e.g., "Low," "Good," "Best"). After two months, there is sufficient data to make informed decisions. Gradually replacing underperforming assets prevents shocking the campaign's machine learning algorithm, ensuring a smooth optimization process.

• Review the campaign's existing assets to see if there are assets of enough types and sizes for good ad coverage...: This is a critical initial audit. App campaigns serve ads across diverse placements. A lack of asset diversity (various text, image, and video formats) and quality limits your ad coverage and overall reach. Verifying that the campaign has a robust set of high-quality assets is essential for maximizing performance.

Analysis of Incorrect Options

• Review the asset report as a frame of reference, then immediately remove all existing assets...: This approach is too drastic. Removing all assets at once would force the campaign back into the learning phase, which could significantly disrupt performance and erase valuable performance history.

• Review the asset report, but wait another month before taking action...: Two months is ample time to gather meaningful performance data. Waiting longer with low-performing assets is a missed opportunity for optimization and can lead to wasted ad spend. Proactive management based on available data is key.