Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.

Analysis of Correct Answer(s)

The correct answer highlights the core principle of Google Ads campaign structure: relevance. - By creating themed ad groups, an advertiser can group similar ad assets (images, videos, headlines) that cater to a specific user interest. - For example, an ad group for "guided hikes" would contain visuals of mountains and active people, with text focused on adventure. - This ensures that when a user shows interest in a specific activity, they are served a highly relevant ad, which increases the likelihood of a click and subsequent app install or in-app action. This practice improves overall campaign performance and the user's experience.

Analysis of Incorrect Options

• Ad groups target users based on their past travel history: This is misleading. While audience signals and targeting options (like custom audiences) can be applied at the campaign or ad group level, the ad group's primary function is to organize ads and assets around a theme. The targeting is a separate setting, not the inherent purpose of the ad group structure itself.
• Ad groups allow a marketer to set different budgets for each theme: This is incorrect. Budgets are set at the campaign level in Google Ads, not the ad group level. To control spending for different themes like "culinary experiences" and "guided hikes," a marketer would need to create separate campaigns for each.