Why is conversion tracking critical for Google App campaigns? Select the best answer.

There appears to be a discrepancy in the provided correct answers. The single best answer, and the one officially recognized by Google, is "Data captured with conversion tracking powers the machine learning that's at the heart of Google App campaigns."

Analysis of the Correct Answer

• Machine Learning is the Engine: Google App campaigns are fundamentally different from other campaign types because they are almost entirely automated. They rely on a powerful machine learning algorithm to manage bidding, targeting, and creative optimization.
• Conversions are the Fuel: Conversion data acts as the essential "fuel" for this engine. By tracking installs and in-app actions (like purchases or sign-ups), you provide the algorithm with critical signals about what a valuable user looks like.
• Informed Optimization: The system uses this data to learn and predict which users are most likely to convert. It then automatically adjusts every aspect of the campaign to find more of these high-value users, ensuring your budget is spent efficiently to achieve your specific goals (e.g., target cost per install or action). Without conversion tracking, the campaign is essentially "flying blind" and cannot optimize effectively.

Analysis of Incorrect Options

• Understand individual user preferences / target specific users: These statements are misleading. App campaigns operate on aggregated and anonymized data. The system identifies patterns to find types of users, but it does not provide insights into individual preferences or allow for the manual targeting of specific users.
• Shape push notifications: While campaign performance insights can inform your overall marketing strategy, this is an indirect benefit, not the critical, foundational reason why conversion tracking is required for App campaigns to function.