You're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts" and “linen shirts." If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

Analysis of Correct Answer(s)

The correct syntax for keyword insertion in Google Ads is {Keyword:Default Text}. This code dynamically inserts the keyword that triggered your ad into the ad copy.

• {keyword: sustainable shirts} correctly applies this syntax.
  • The {keyword} part is a placeholder. When a user's search query (like "cotton shirts") matches a keyword in your ad group, Google replaces {keyword} with that specific keyword.
  • The text after the colon, sustainable shirts, serves as the default text. This phrase is used if the triggered keyword is too long to fit within the character limits or if its insertion is otherwise not possible. This directly matches the requirement in the question.

Analysis of Incorrect Options

• {keyword: sustainable} shirts: This is incorrect because it would lead to repetitive and awkward ad copy. If the keyword "cotton shirts" were inserted, the ad would read "cotton shirts shirts." The static word "shirts" should be part of the default text inside the brackets, not outside of them.

• {keyword: cotton and linen} shirts and {keyword: cotton and linen shirts}: Both of these options use the wrong default text. The goal is to display "sustainable shirts" as the fallback text, not "cotton and linen shirts." These options fail to meet the specified requirement for the default ad copy.