You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

Analysis of Correct Answer(s)

• An action shot taken directly from the app is the best choice because it directly showcases the app experience and user interface (UI). For App campaigns, the most effective image assets are authentic and demonstrate the app's functionality. This approach sets clear expectations for users, showing them exactly what they can do with the app, which leads to higher-quality installs.

Analysis of Incorrect Options

• An aerial photo of a travel destination with the logo overlayed: This is too generic and looks like a standard brand ad rather than an app promotion. Google Ads guidance often advises against overlaying logos or text, as it can clutter the image and be automatically added by the platform.

• A zoomed out image of travelers enjoying a destination: While relevant to travel, this asset fails to communicate anything about the app itself. On a small mobile screen, a zoomed-out image lacks a clear focal point and is less impactful.

• An image of a plane in the sky with lots of blank space: This asset is not compelling. Excessive blank space is an inefficient use of the ad frame, and the image itself does not convey the app's value or encourage a user to take action. High-quality assets should be visually rich and fill the space effectively.