You work for a media agency and are looking to optimize your client's responsive display ads to boost performance. Which of the following actions should you take to start?

Analysis of Correct Answer(s)

The most effective first step to optimize Responsive Display Ads (RDAs) is to review the asset report labels. This report is the primary source of performance data for each individual creative component (images, headlines, descriptions, logos).

• The report uses labels like "Best", "Good", and "Low" to rate the performance of each asset relative to others of the same type.
• By starting with this analysis, you can make data-driven decisions. You can identify which assets are driving results and which are underperforming.
• This review directly informs your next steps, such as replacing "Low" performing assets with new variations. It is the foundational step for any RDA optimization strategy.

Analysis of Incorrect Options

• Add new assets that should perform better: This is a crucial optimization action, but it should be done after reviewing the asset report to understand what needs replacing. It is not the initial step.
• Duplicate the campaign: This is not a standard method for optimizing assets within an RDA. Duplication is typically used for A/B testing different campaign settings or targeting, not for improving existing creative combinations.
• Pause the campaign: Pausing a campaign stops it from running and gathering performance data, which is the opposite of optimization. This action is reserved for strategic holds or significant issues, not for performance improvement.