You work for a creative agency making video ads for a client that's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

To create ads that help people think or feel something, the goal is to build an emotional connection, not just a transactional one.

Analysis of Correct Answer(s)

• Humanize the story: This is the correct approach. Storytelling that features relatable characters, authentic emotions, and real-life situations allows viewers to see themselves in the ad. This builds empathy and creates a strong, memorable bond between the audience and the brand, effectively making them "think or feel."

Analysis of Incorrect Options

• Showcase discounts and sales: This strategy is transactional. It appeals to the rational desire to save money but does little to build a meaningful, long-term brand connection or evoke deep emotion.
• Convey multiple messages: This is a common mistake that leads to confusion. A cluttered message makes it difficult for the audience to grasp the core idea or feel a clear emotional pull. A single, focused message is more powerful.
• Avoid humor: This is unnecessarily limiting. While humor can be subjective, it is a powerful tool for creating positive associations and emotional engagement. When executed well, humor is an excellent way to humanize a brand and make it more likable.