You work for a media agency and need to make sure all of your clients' Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?

Analysis of Correct Answer(s)

The Countdown customizer is the ideal feature for this task. It is designed specifically for promotions and events that have a fixed end date, like an annual sale.

• It automatically updates your ad text to show the time remaining until your sale ends (e.g., "Hurry, sale ends in 3 days," which automatically updates to "Sale ends in 2 days," and so on).
• This creates a strong sense of urgency and ensures your ads always display accurate, real-time information about the promotion's deadline without requiring manual updates. This directly addresses the need to reflect "key details" about the sale.

Analysis of Incorrect Options

• Dynamic customizer: This is a broader category of ad customizers that use a data feed to insert specific attributes (like product model or price). While powerful, the Countdown customizer is the specific tool designed for time-based events.
• Location insertion: This feature dynamically adds a user's city, state, or country into the ad copy. It's used for geographic relevance, not for event timing.
• Keyword insertion: This feature inserts the specific keyword that triggered the ad into the ad text. Its purpose is to increase relevance to the user's search query, not to communicate details about a sale.