You're selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
An image of your best-selling couch with a white background
An image of your best-selling couch in a living room scene
An image of your best-selling couch zoomed in so customers can see the fabric
An image of someone sitting on your best-selling couch
Explanation
Analysis of Correct Answer(s)
The best practice for Discovery campaign creative is to use authentic, high-quality lifestyle imagery that inspires users and blends naturally into the content feeds where these ads appear (Discover, YouTube, Gmail).
- An image of someone sitting on your best-selling couch: This is the correct choice because it follows key creative guidance. It shows the product in use by a person, which makes the scene relatable and authentic. Potential customers can easily visualize themselves enjoying the product, which is highly effective for sparking interest and driving consideration in an inspirational ad format.
Analysis of Incorrect Options
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An image of your best-selling couch with a white background: This is a standard e-commerce or product catalog image, best suited for formats like Shopping ads. It lacks the lifestyle context and aspirational feel needed to perform well in a native discovery environment and can look too much like a direct ad.
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An image of your best-selling couch in a living room scene: While providing context is good, this option is less effective than the correct answer because it lacks the human element. Including people makes the creative more engaging and helps tell a more compelling story.
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An image of your best-selling couch zoomed in so customers can see the fabric: This image is too focused on a single feature and lacks overall context. Users scrolling through feeds need to understand the product at a glance. A close-up shot fails to quickly communicate what the product is or how it can be used.