You've never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

This question asks you to identify the specific tools available for creating a video ad when you only have static assets like images, text, and logos. The key is to distinguish between creation tools, analytical tools, and strategic frameworks.

Analysis of Correct Answer(s)

• Ads Creative Studio: This is a centralized platform designed for creative teams to build multiple versions of an ad, including video ads. It allows users to upload assets (images, logos, text) and use templates to generate video creatives efficiently, making it a perfect tool for this scenario.
• Video Creation Tools in Google Ads: Directly within the Google Ads platform, there is a tool (often called the video ad builder) that enables advertisers to create a new video ad from scratch. You can select a template, add your brand images, text, and logo, and Google Ads will assemble it into a simple video ad, ready for a campaign.

Analysis of Incorrect Options

• Google's ABCDs of effective creative: This is a strategic framework, not a tool. The ABCDs (Attract, Brand, Connect, Direct) are guiding principles on how to structure a compelling video ad for better performance. You would apply these principles while using a creation tool.
• Video Creative Analytics: This is an analytical tool used to measure the performance and gather insights from video ads that are already running. It helps you understand what's working but does not help you create the ad itself.