Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

Analysis of Correct Answer(s)

The correct answer is 20. In Google App campaigns, you can provide a portfolio of different creative assets within a single ad group. This allows Google's machine learning to automatically test various combinations and serve the best-performing ads across different networks and formats.

• The system is designed to handle a high volume of creative inputs for optimal testing and performance.
• The specific cap for image, video, and HTML5 assets combined is 20 per ad group. This high limit encourages advertisers to provide a wide variety of creatives, which is a best practice for maximizing campaign reach and effectiveness.

Analysis of Incorrect Options

• 5 and 10: These numbers are incorrect for the combined cap of image, video, and HTML5 assets. You might encounter a limit of 5 for text assets like headlines or descriptions in some campaign types, but the limit for visual and interactive assets in App campaigns is significantly higher to support robust A/B testing.
• 8: This is an incorrect value and does not correspond to the asset limits for App campaigns.

Remember, providing a diverse mix of assets up to the 20 limit is crucial for giving the App campaign's algorithm enough material to work with to find the most effective ad combinations.