Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
10
8
20
5
Explanation
Analysis of Correct Answer(s)
The correct answer is 20. In Google App campaigns, you can provide a portfolio of different creative assets within a single ad group. This allows Google's machine learning to automatically test various combinations and serve the best-performing ads across different networks and formats.
- The system is designed to handle a high volume of creative inputs for optimal testing and performance.
- The specific cap for image, video, and HTML5 assets combined is 20 per ad group. This high limit encourages advertisers to provide a wide variety of creatives, which is a best practice for maximizing campaign reach and effectiveness.
Analysis of Incorrect Options
- 5 and 10: These numbers are incorrect for the combined cap of image, video, and HTML5 assets. You might encounter a limit of 5 for text assets like headlines or descriptions in some campaign types, but the limit for visual and interactive assets in App campaigns is significantly higher to support robust A/B testing.
- 8: This is an incorrect value and does not correspond to the asset limits for App campaigns.
Remember, providing a diverse mix of assets up to the 20 limit is crucial for giving the App campaign's algorithm enough material to work with to find the most effective ad combinations.