What information is automatically pulled for you when creating an app campaign?

When you create a Google App campaign, the system streamlines the process by automatically sourcing key assets directly from your app's listing in the Google Play Store or Apple App Store. This automation helps build ad creatives quickly and efficiently.

Analysis of Correct Answer(s)

The campaign automatically pulls the following essential information to use in your ads:

• Logo: Your app's icon is the primary visual identifier used for brand recognition.
• Rating: The star rating is a crucial element of social proof that helps build trust and encourages users to click and install.
• Title: The official name of your app is a fundamental component needed to identify the app in the ad.

These three assets form the foundation of the automatically generated ad units, which are then combined with the text, image, and video assets you provide manually.

Analysis of Incorrect Options

• Number of downloads: While this is an important metric displayed on the app store page, it is not a creative asset that is pulled into the ad unit itself. It is considered part of the store listing's performance data rather than a component for ad creation.
• Price: Like the download count, the price is information available on the app store listing but is not a standard asset automatically pulled to construct the ad. The ad's goal is to drive the user to the store page, where they will see pricing information before installing.