Google Ads Search

What are two ways optimization score can help marketers succeed?

Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

The advertising director for a guitar manufacturer has been tasked with optimizing their company's Google Search campaign. How can they use the optimization score to benefit their campaign?

What are the two current keywordless campaign types that marketers can use to drive incremental reach?

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

What are three signals broad match uses to match Search ads with queries?

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?

How many responsive search ads can you have in Google Ads?

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

What does Performance Planner automatically do?

Which two asset types can also be served as account-level automated assets?

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign's optimization score?

The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

How can marketers predict the impact of applying recommendations on their optimization score?

What are three efficient ways for marketers to apply recommendations that impact optimization score?

What are two types of value-based Smart Bidding strategies?

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

How should marketers use AI-powered Search ads to accomplish their business goals?

Assets assist in providing users with which two things they want from their search queries?

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords "television," "accessible," and "voice." How will phrase match benefit the company's Search Ads campaign?

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?

What's a benefit of using Smart Bidding with broad match?

You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

You're considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

What are three benefits of opting-in to automatically apply recommendations?

Which three factors impact a Search ad's auction-time ad quality?

What determines whether a Search ad shows in the results for a query, and in what position?

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business's goals?

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What's a key benefit of a well-managed Google Search Ads campaign?

Which three best practices could you follow to expand your reach with broad match?

How does value-based bidding work?

What's one way Google AI helps marketers connect with potential customers?

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?

Which searches can an ad show for broad match keyword "car window repair?"