Google Ads Search Certification

What are two ways optimization score can help marketers succeed?

Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

The advertising director for a guitar manufacturer has been tasked with optimizing their company's Google Search campaign. How can they use the optimization score to benefit their campaign?

What are the two current keywordless campaign types that marketers can use to drive incremental reach?

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

What are three signals broad match uses to match Search ads with queries?

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?

How many responsive search ads can you have in Google Ads?

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

What does Performance Planner automatically do?

Which two asset types can also be served as account-level automated assets?

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign's optimization score?

The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

How can marketers predict the impact of applying recommendations on their optimization score?

What are three efficient ways for marketers to apply recommendations that impact optimization score?

What are two types of value-based Smart Bidding strategies?