Google Ads Search Certification

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

How should marketers use AI-powered Search ads to accomplish their business goals?

Assets assist in providing users with which two things they want from their search queries?

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords "television," "accessible," and "voice." How will phrase match benefit the company's Search Ads campaign?

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?

What's a benefit of using Smart Bidding with broad match?

You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

You're considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?