AI-Powered Shopping ads Certification

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

What are two ways your shoppers can check out when purchasing an item? Choose two.

What are free product listings?

How are Shopping ads created?

When do you pay for a Shopping ad?

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

What's an example of an online sales goal?

Which category type does irresponsible data collection fall under in the Google Ads Policy?

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.

You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?

You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?

You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?

You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

What are two commonly used programs in Google Merchant Center? Choose two.

What configuration do you need before you can launch a Performance Max campaign?

What's automatically optimized with a Performance max campaign?

You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?

What's the purpose of attributes in the product feed?

In which three places can Standard Shopping ads appear? Choose three.

What are three ways Shopping adds help you reach your goals? Choose three.

What's the purpose of products groups in a Shopping campaign?

How does Google enforce policy violations?

You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?

What's an example of an omnichannel goal?

Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

What are the three main components of Google's policy mission statement? Choose three.

Where would you go to opt in to the Product Ratings program?

You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

What are three benefits of a Performance Max campaign? Choose three.

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?

How does Google Merchant Center interact with Google Ads?

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

What marketing objective does Performance Max for Retail use?

What are two features of a Standard Shopping campaign? Choose two.

How do Performance Max campaigns work?

What are three ways that you can help build a better consumer experience to drive action? Choose three.

What goal in a Performance max campaign will help you get new customers?

You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

Smart Shopping campaigns simplify campaign management by automating which of the following?

True or false? Shopping campaigns can help promote online and local inventory.

What can Local Catalog Ads do?

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

True or false? Shopping ads use product data to determine how and where to show ads.

Which of the following is something retailers shouldn't do in a shifting retail landscape?