Campaign manager 360 Certification Exam

Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?

When looking within Campaign Manager 360 at a campaign what components would you find?

You're working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?

Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications.How should you traffic this campaign?

Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?

An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there's an error occurring.What may have caused the error?

You're working with an apparel brand who's launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?

You're ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?

Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?

Your client wants to measure users' ability to see their video.Which metric within Campaign Manager 360 should they use to do this?

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

You're working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?

You're working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They're comfortable with coding.What solution would you recommend to meet their needs?

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They're using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?

An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what's the first thing they should do?

You're working with a clothing distributor who's launching a new line of scarves. They're running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?

A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?